CPE Credit Hours: 5
Field of Study: Marketing
Publication date: July 2023
In technical terms, social media refers to a variety of Web-based applications (such as Facebook, Twitter, YouTube, etc.) that facilitate (1) communication and collaboration amongst users of the Internet, and (2) the creation of “user-generated content” in the form of words, pictures, audios, and videos. However, social media represents much more than this simple definition; it signifies nothing less than a revolution in the ways that people communicate, consume media, and conduct business.
Many businesses are rethinking entire marketing strategies in order to focus on this new world known as “Web 2.0.” Social media tools such as social networks, blogs, and podcasts are now commonly used to market products and services to consumers.
This course provides an overview of social media and its impact on the marketing process. It includes descriptions of the various forms of social media and profiles of the most popular websites. It also introduces the concept of social media marketing, and discusses how you can use social media to market your business, promote your brand, and influence your potential customers. Finally, this course provides a step-by-step guide for CPA’s and other professionals to utilize when launching a social media marketing campaign.
This is a self-study CPE course.
Program level: Overview
Prerequisites: None
Advanced Preparation: None Required
Minimum Final Examination Passing Grade: 70%
Maximum Time Allowed To Complete Program: One Year From Date Of Purchase
